Nacho Alegre Talks About His Apartamento

We recently chatted with Nacho Alegre, Director of Apartamento about his publication; the best shelter magazine out right now. Golden Age: I was recently taking some photos of our apartment and I said to Marco 'I'm going to take these ''Apartamento style.'' Can you describe ‘Apartamento style’ for me? Nacho Alegre: In terms of photography, I think shooting a home our style is trying to show your home as you live in it: perhaps trying to show that light you like in the kitchen while you're having breakfast, the coziness of your bed on a Sunday morning with your girlfriend still sleeping... We avoid lighting, styling and other artifacts, as we believe nothing is more beautiful than your home as you see it. GA: How do you choose whose home you visit? Do they have to be in the creative industry? NA: No not necessarily, but they often come from friends and acquaintances so obviously there is a high chance of being people in the creative industry. Also we like to show homes of people whose taste we admire, and many of those people have creative jobs. GA: What is the token item of the creative set? My guess would be either a Macbook or a french press. Is there one thing that everyone you visit has in their space? NA: The Macbook is an ubiquitous item in the magazine and in our lives. I think it's probably in every house we've shot. I think to a certain extent this is very sad and shows a very consumerist side of this, let's say, community. But right now we have another debate which has captured our interest: TV in the living room or in the bedroom? A TV is a horrible object wherever you place it but choosing one space or another tells a lot about the kind of living one has. GA: Who is Apartamento for? Is there an Apartamento community? NA: Apartamento is for everyone with a certain curiosity to peek inside other people's lives and homes. It can be a source of inspiration, a means of motivation to find a new home... But there is a certain international community who approaches life in a similar way, and that's an interesting phenomenon to observe. GA: What else do you do besides run the best shelter magazine ever made? Do you spend a lot of time at home? NA: I think we're exaggerating here... We are huge fans of magazines like Nest or Casa Vogue, and of course we picture a different style of interiors and have a completely different perspective, due to our age, the money we earn, our origins...but this will evolve in the same measure that we evolve ourselves, and that will be something interesting to see over the years. We all like spending time at home and housekeeping. Omar and Marco are both excellent cooks, I'm better with plants and bricolage than with food, but we all love taking care of the home.