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The Sameness

Alex Fuller & Gabe Usadel

The Sameness as originally named by Lois Lowry, suggests a social balance through the rules of order and structure. All of life's pain and spontaneity disappear through a rigid architecture of overwhelming conformity.

The second book from two of Chicago's finest designers, The Sameness suggests a similar new world order using modernist art and design fundamentals (following in the footsteps of such legendary influences as the bauhaus and de stijl), but rather than striving to eradicate imperfections they seek to celebrate variety and interpretation through reduction in elements of line and color.

With an edition size of 250 this won't last long. 

5x7 inches
2 color offset
32 pp
Edition of 250, hand-numbered

$12.00